At the front line of contact with your customer is your logo. Before the customer even gets to your website, before he buys your product. Chances are, they will first encounter your logo, even if it's on a donated business card.

Idea, message and association

The whole process of creating a logo for a specific client starts with a piece of paper or a tablet and a pen. Then the conceptual process begins. The process in which we determine what designs represent a particular line of business. For example, we have a request to design a logo for a "cat cafe". The first and most important thing that comes to mind is the symbol of a cat and a cup of coffee. We develop some universal graphic concepts for these elements and try to combine them. In the meantime, other ideas come to mind, which are slightly different from the direct association and we start combining, for example, coffee beans and a cat, steam from above a cup and similar ideas. We are limited only by our imagination and the recipient. We can't make a logo in which we have to search too long for the idea that was supposed to be conveyed. And we can't create a design that is too simple and infantile. A successful design at first sight must tell us the whole story and intrigue the viewer with how finely it was composed.

And so, before a satisfactory design is created, we usually waste tons of paper, a few cups of coffee and a few hours in the comfort of the office or a cafe (maybe even a cat cafe). It also happens that an idea pops up immediately while still in our heads. Very often, these are the best ideas, which, when properly refined on paper, show us their beauty.

Recognition

What characterises the best logos is recognition. It is how it sticks in our memory. For some people it will be the colours, for those more sensitive to what surrounds us it will be the complexity of a given design. But what all good designs have in common is actually simplicity and consistency with the product or service they represent. A good example is the logo of all time, the Christian cross. It is a perfect example of an almost ideal logo. A design that is absolutely simple in its purest form, yet carries such an enormous emotional charge. Someone could say that the Coca-Cola logo is good because everyone knows it. But in my opinion it's quite the opposite. Everybody knows the Coca-Cola logo because they know the mass and pop-culture product. In a nutshell, a beverage without this logo would still exist, a logo without a beverage would not.

Quality

A well thought-out and designed logo is one of the keys to success for any business. It is an extremely important element in contact with customers. If we want to show him that he is dealing with a company with high aspirations and a serious approach to him, we have to present ourselves nicely. A good logo is not only an elegant business card, but also a good-looking facade of your company, the wall of the office on which it will hang, or an elegant product catalogue. The quality of a logo testifies to the quality of our services. It is the element which, if well remembered and well received, will work in our favour from the very beginning. Even if the design of your company dates back to the 1980s and you are attached to it, for obvious reasons it is worth thinking about refreshing it. With respect for tradition, in reference to the original, but with a modern form that will allow you to connect with new, younger audiences.

In conclusion, it is worth using professionals to design your logo because it will be more complex and recognizable, and thus more memorable than another artificially generated image from the Internet. Remember that in order to make money, you first have to invest - it will pay off.